Friday Links: How Well Are You Marketing?
- Loren McDonald asks if e-mail marketers are sending too many messages and offers some ways you can tell if you’re over-sending.
- Target Analytics has released its 2011 index of non-profit fundrasing performance, based on 83 organizations. Roger Craver wants to know what these organizations’ direct marketers are doing wrong.
- You thought America had a real estate bubble? China’s central planners have built whole cities that now lie empty. Via Tim Cavanaugh.
- Dan Mitchell passes on a slightly bawdy joke about unions.
- Last but not least, Pierre LeBrun argues that Alex Ovechkin’s diminished numbers this year reflect a player newly committed to team victory over personal success. The Capitals, perhaps not coincidentally, have clinched the Southeast division for the fourth straight year.