Brian Clark at Copyblogger has the scoop: Long copy works, because people want as much benefit-​​​​oriented information as they personally need to make the purchase. Some won’t read much of it before buying. Others will read every word. The key is to make the presentation of this information — your copy and the visual elements of […]

Lydia DePillis says Washington, D.C. needs a fiscally-​​​​conservative alternative to the lefty D.C. Fiscal Policy Institute, the only think tank focused on the city’s local government. Are participants in marathons and other event-​​​​based fundraisers really donors in the same sense as direct-​​​​marketing donors? Tom Belford says no. Pork Barrel Barbecue has released a barbecue-​​​​scented fragrance. Really. […]

It’s always interesting to see A/​B testing in action.

In 2008, the Obama campaign tested the creative used on its website splash pages to maximize e-​​mail sign-​​ups and donations.

President Obama’s reelection campaign is doing the same thing. When you visit BarackObama​.com today, you are automatically redirected to one of several splash pages, each of which has a different layout or wording.

How DC enforces its zoning code; myths about e-​​mail marketing; demand for MBAs; and the rise of the Kindle.

Kevin Williamson offers some good snark on federal regulations and the token efforts to clean them up.

How the 2008 Obama campaign used A/​B testing to optimize their splash page, and a few simple changes that can improve your e-​​commerce checkout page.

The secret history of glyphs like the octothorpe; Wizards in red; whether Groupon really works; Rand Paul in action; and yet another political quiz.

What “liveability” really means; what Jesus would cut; website load times; minimum wage side effects; and more.

What a multicultural society really needs; the cost of text fundraising; the rise of Megabus; growing dependency; and an EPA rap.

James Otteson explains how the welfare state undermines self-​​government.