Brian Clark at Copyblogger has the scoop: Long copy works, because people want as much benefit-oriented information as they personally need to make the purchase. Some won’t read much of it before buying. Others will read every word. The key is to make the presentation of this information — your copy and the visual elements of […]
Posts Categorized: Marketing
See A/B testing in action on Barack Obama’s reelection website
It’s always interesting to see A/B testing in action.
In 2008, the Obama campaign tested the creative used on its website splash pages to maximize e-mail sign-ups and donations.
President Obama’s reelection campaign is doing the same thing. When you visit BarackObama.com today, you are automatically redirected to one of several splash pages, each of which has a different layout or wording.
Two articles about conversion optimization that every online marketer should read
How the 2008 Obama campaign used A/B testing to optimize their splash page, and a few simple changes that can improve your e-commerce checkout page.
Four Must-Read Sites for Online Fundraisers
A list of sites I often visit to brush up on online marketing and fundraising best practices.
Online and Offline Fundraising Go Hand-in-Hand
Kevin Gentry of the Charles G. Koch Charitable Foundation was kind enough to include my take on the role of online fundraising in his “Fundraising Tip of the Week” e-mail: Direct mail and new media are complementary and reinforce one another. Even with the best online fundraising campaign, you’d still be leaving money on the table […]