Brian Clark at Copyblogger has the scoop: Long copy works, because people want as much benefit-​​​​oriented information as they personally need to make the purchase. Some won’t read much of it before buying. Others will read every word. The key is to make the presentation of this information — your copy and the visual elements of […]

Which Alex Semin will show up in the playoffs? I hope it’s this one. Hard work is passé, Hamilton Nolan writes. He suggests Americans not work one minute over eight hours a day. I can’t express how much I disagree. Ronald Bailey suggests that even the wisest bureaucrats might not be able to resist the human […]

How to prioritize tasks; copywriting for sales; the real story of the auto bailout; Facebook marketing; and more.

At a time when Congress is trying to cut federal spending, political reporters often confuse two homophones and write “reign in spending” instead of “rein in spending.” Here’s a visual guide to help writers distinguish the two.

A list of sites I often visit to brush up on online marketing and fundraising best practices.

Some of the links I’ve collected from around the web from December 7^th to December 11^th.

Some of the links I’ve collected from around the web from September 15^th to September 16^th.