Photo: Flickr/lynx81

• The District of Columbia government has sometimes been commendably lenient in enforcing its arbitrary zoning restrictions. Except sometimes it decides to enforce the regulations for political reasons.
• Mailer Mailer debunks seven common myths about e-mail marketing. They point out, for instance, that sending lots of messages doesn’t necessarily lead to more unsubscribes.
• Reach Mail, meanwhile, offers advice on the best time of day to send marketing e-mails.
• Phew: demand continues strong for workers with MBAs. (Not so much for JDs, though.)
• Last but not least, Amazon.com is now selling more Kindle books than physical books.

Rep. Paul Ryan (R-WI). Photo: Wikimedia/Gage Skidmore

• Rep. Paul Ryan makes the case for his 2012 budget. My colleagues at Heritage give it two cheers, and Ross Douthat calls it the “triumph of policy” over politics.
• E.J. Dionne warns that Ryan’s budget would mark the end of progressive government, which is actually a good thing.
• A new report released by the New Organizing Institute both offers insights into e-mail advocacy and explains why careful testing is important.
• Megan McArdle explains that the complexity of accounting practices means  it’s perhaps futile to try to design a corporate tax without “loopholes” of any sort. “A corporate income tax,” she writes, “needs to start by calculating income, and as anyone who has ever looked at a corporate financial statement knows, that’s really complicated.”
• Mark Hemingway points out the facts about who has received campaign donations post–Citizens United. We shouldn’t forget, though, that principle is a better way to make policy than a cui bono analysis.
• Last but not least, Trent Hamm makes the case that your leisure time should not be spent idly. Leisure time, he writes, “can provide all the space you need to take on personal goals and get involved in things you might not otherwise enjoy.”

Direct mail and new media are complementary and reinforce one another.  Even with the best online fundraising campaign, you’d still be leaving money on the table without an offline component, just as with the best direct mail campaign you’d be forgoing funds without an online effort.