Nathaniel Ward » E-mail Marketing http://www.nathanielward.net Wed, 07 Jul 2010 12:21:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 Online and Offline Fundraising Go Hand-in-Hand http://www.nathanielward.net/2010/03/online-and-offline-fundraising-go-hand-in-hand/ http://www.nathanielward.net/2010/03/online-and-offline-fundraising-go-hand-in-hand/#comments Fri, 12 Mar 2010 19:02:26 +0000 Nathaniel Ward http://www.nathanielward.net/?p=664 Kevin Gentry of the Charles G. Koch Charitable Foundation was kind enough to include my take on the role of online fundraising in his “Fundraising Tip of the Week” e-mail:

Direct mail and new media are complementary and reinforce one another.  Even with the best online fundraising campaign, you’d still be leaving money on the table without an offline component, just as with the best direct mail campaign you’d be forgoing funds without an online effort.

]]> http://www.nathanielward.net/2010/03/online-and-offline-fundraising-go-hand-in-hand/feed/ 1 What I’m Reading — May 25th http://www.nathanielward.net/2009/05/what-im-reading-may-25th/ http://www.nathanielward.net/2009/05/what-im-reading-may-25th/#comments Tue, 26 May 2009 01:28:08 +0000 Nathaniel Ward http://www.nathanielward.net/?p=422
  • Spending Restraint? Never! "The New York Times says tax increases, not fiscal restraint, are the route out of recession. Their reasoning? Government will spend your money better than you will."
  • Words of Warning from 1940. Herbert Hoover: "Directly or indirectly they politically controlled credit, prices, production or industry, farmer and laborer. They devalued, pump-primed and deflated. They controlled private business by government competition, by regulation and by taxes. They met every failure with demands for more and more power and control."
  • E.J. Dionne on Obama’s Goals. Can President Obama create a new "centrist" alliance? And can a program really be called centrist if its principal aims are to make everyone more dependent on government?
  • Useful tips for writing subject lines.
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