Lydia DePillis says Washington, D.C. needs a fiscally-conservative alternative to the lefty D.C. Fiscal Policy Institute, the only think tank focused on the city’s local government. Are participants in marathons and other event-based fundraisers really donors in the same sense as direct-marketing donors? Tom Belford says no. Pork Barrel Barbecue has released a barbecue-scented fragrance. Really. […]
Posts Tagged: Fundraising
Two articles about conversion optimization that every online marketer should read
How the 2008 Obama campaign used A/B testing to optimize their splash page, and a few simple changes that can improve your e-commerce checkout page.
Friday Links: Tolerance of Insensitivity
What a multicultural society really needs; the cost of text fundraising; the rise of Megabus; growing dependency; and an EPA rap.
Monday Links: That’s Not Privatization
Outsourcing isn’t the same as privatization; federalism in transportation funding; setting up a merchant account; and rick-rolling the legislature.
Friday Links: How Well Are You Marketing?
Over-mailing your e-mail list; fundraising benchmarks; China’s real estate bubble; union jokes; and Alex Ovechkin’s performance.
Monday Links: Creative Job Listings
A clever job listing; the Koch brothers demystified; text-to-donate as an immature technology; real estate without a government tenant; and more.
Four Must-Read Sites for Online Fundraisers
A list of sites I often visit to brush up on online marketing and fundraising best practices.
Online and Offline Fundraising Go Hand-in-Hand
Kevin Gentry of the Charles G. Koch Charitable Foundation was kind enough to include my take on the role of online fundraising in his “Fundraising Tip of the Week” e-mail: Direct mail and new media are complementary and reinforce one another. Even with the best online fundraising campaign, you’d still be leaving money on the table […]
Thursday Links
Good news: The Supreme Court has struck down government restrictions on free speech. Here’s a quick history of such restrictions and why they haven’t worked. Bad news: America’s economy is less free now than it was a year ago. The Agitator makes the case that donations in response to disaster don’t constitute fundraising as such. Daniel […]
What I’m Reading — May 25th
Some of the links I’ve collected from around the web from May 23rd to May 25th.