Nathaniel Ward » Marketing

Online and Offline Fundraising Go Hand-in-Hand

Nathaniel Ward — Fri, 12 Mar 2010 19:02:26 +0000

Kevin Gentry of the Charles G. Koch Charitable Foundation was kind enough to include my take on the role of online fundraising in his “Fundraising Tip of the Week” e-mail:

Direct mail and new media are complementary and reinforce one another. Even with the best online fundraising campaign, you’d still be leaving money on the table without an offline component, just as with the best direct mail campaign you’d be forgoing funds without an online effort.

What I’m Reading — January 6th

Nathaniel Ward — Wed, 06 Jan 2010 21:25:01 +0000

Rock Solid HTML Emails How to build e-mails that work in every e-mail client.
How Apple Leaks Information "Often Apple has a need to let information out, unofficially. The company has been doing that for years, and it helps preserve Apple's consistent, official reputation for never talking about unreleased products."
Todd Zywicki on Proposed New Credit Card Limits. "What would happen if the Merchants Payments Coalition gets its way and politicians squeeze interchange fees? Credit cards are essentially a closed economic system: A reduction in interchange fees will have to be offset by increased revenues elsewhere or a reduction in costs. For example, issuers could try to increase the revenue generated from consumers through higher interest payments, higher penalty fees, or reinstating annual fees."

What I’m Reading — December 11th

Nathaniel Ward — Fri, 11 Dec 2009 21:10:59 +0000

The History of the London Underground’s Typeface.
10 Ways to be a Copywriting Jedi. Star Wars-themed advice for copywriters.
Sarah Palin Has a Sense of Humor.

What I’m Reading — October 5th

Nathaniel Ward — Tue, 06 Oct 2009 15:00:00 +0000

Fixing ‘Too Big to Fail.’ "During the crisis it was often said that officials at the Federal Reserve and Treasury would do 'whatever it takes' to avoid a Great Depression. Now they must do whatever it takes to address one of the key causes of the financial crisis: the existence of financial institutions that consider themselves too big to fail – but which are run in such a way that they are bound to do so."
Why the Left Won’t Really Tackle Inequality.
Crowds Are Really Individuals. "What really happens in crowdsourcing as it is practiced in wide variety of contexts, from Wikipedia to open source to scientific research, is that a problem is broadcast to a large number of people with varying forms of expertise. Then individuals motivated by obsession, competition, money or all three apply their individual talent to creating a solution."
John Thune: Time for a TARP Exit Strategy. "It is time to bring an end to the TARP emergency measures and come up with an exit strategy to get government out of the business of running businesses. The administration owes the American people a timeline for how it will do this."
Nile Gariner on the Great Irish Surrender. "The Irish ratification of the Treaty of Lisbon will pave the way for the biggest erosion of national sovereignty in Europe since the Second World War."

What I’m Reading — July 8th

Nathaniel Ward — Wed, 08 Jul 2009 07:26:10 +0000

Does More Prevention Mean Lower Cost? Not necessarily, argues Mark Steyn.
How Facebook is Gunning for Google (And Killing SEO)
Echoes of Herbert Croly’s Promise of American Life. "For nearly a century, California offered ordinary people better lives than they could lead perhaps anywhere else in the world. Today, reflecting our intensely stratified, increasingly mobile society, California affords the Good Life only to the most gifted and ambitious, regardless of their background. That’s a deeply undemocratic betrayal of California’s dream—and of the promise of American life."

What I’m Reading — May 25th

Nathaniel Ward — Tue, 26 May 2009 01:28:08 +0000

Spending Restraint? Never! "The New York Times says tax increases, not fiscal restraint, are the route out of recession. Their reasoning? Government will spend your money better than you will."
Words of Warning from 1940. Herbert Hoover: "Directly or indirectly they politically controlled credit, prices, production or industry, farmer and laborer. They devalued, pump-primed and deflated. They controlled private business by government competition, by regulation and by taxes. They met every failure with demands for more and more power and control."
E.J. Dionne on Obama’s Goals. Can President Obama create a new "centrist" alliance? And can a program really be called centrist if its principal aims are to make everyone more dependent on government?
Useful tips for writing subject lines.