Posts Tagged: Obama

See A/​B testing in action on Barack Obama’s reelection website

It’s always interesting to see A/​B testing in action.

In 2008, the Obama campaign tested the creative used on its website splash pages to maximize e-​​mail sign-​​ups and donations.

President Obama’s reelection campaign is doing the same thing. When you visit BarackObama​.com today, you are automatically redirected to one of several splash pages, each of which has a different layout or wording.

& filed under Marketing.

Monday Links

Some of the links I’ve collected from around the web from January 14th to January 18th.