Challenge best practices and learn from your customers

Daniel Burstein posts a video from my talk at the 2012 Optimization Summit.

Here’s Burstein’s summary on the Marketing Experiments blog:

• Put yourself in your customer’s shoes
• Try testing unbranded microsites that tap into your customers’ motivations and are focused on engaging your audience before you send them to your conversion goal (Can help with viral marketing)
• Challenge best practices with testing

What best practices do you think need challenging?