How to use digital tools to make money online
Are you looking to raise money online? These four tips may be helpful:
- Make sure people can donate on your web site
- Build an effective e-mail program
- Make sure you’re mobile-ready
- Use social media to build relationships, not to drive gifts
But the number one trick to being a great online fundraiser? Assume you have no idea what actually works.
I elaborated on these points in a presentation last week at the Leadership Institute. My full slide deck is below.