An act of delight

Inside the box is everything my friend needs to build his new 3D printer:

• the disassembled housing
• electrical components
• screws, bolts, and other hardware

Oh, and a small bag of gummy bears.

The instruction manual leans into it:

After years of thorough scientific research, we came to a solution => At the end of each chapter, you will be told a specific amount of bears to consume.

Eating an incorrect amount than prescribed in the manual might lead to a sudden boost of energy. Please consult a professional in the closest candy store.

Hide the Haribo for now! From our experience, an unattended bag with sweets will suddenly disappear. Confirmed by multiple cases all around the World.

The gummy bears don’t solve anything. They don’t optimize assembly or reduce friction. They simply reflect care—about the product and the customer.

The experience is, in a word, delightful.

The sort of delight that’s worth cultivating.