Are you ready for the mobile consumer?
Google has released a fascinating new study about how people use their various screens–televisions, phones, tablets, desktops, and so forth–throughout the day.
Ingrid Lunden summarizes the study at TechCrunch:
But, while smartphones may have the shortest sessions
be used the least overall, they are the most-used when it comes to on-boarding to a digital experience — or sequential device usage, as Google calls it. The research found that a majority of online tasks get initiated on a smartphone while being continued on another device — perhaps with a larger screen for easier use.
Two key lessons from this:
- Optimize your content for whichever device your customers might be using.
- Go multi-channel: your customers see several screens daily. Make sure you’re visible on as many as possible.
Tell me in the comments: What else can we draw from the Google report?