The Pareto principle in video games →

“A whale is a player that is willing to invest a significant amount of money in your game,” said Jared Psigoda, CEO of the browser game publisher Reality Squared Games, at Game Developers Conference Europe in August. “For most publishers out there … a handful of players make up a significant percentage of revenue, specifically once you get into the mid-hard-core, free-to-play type model.”

“The top 10 percent of players can account for as much as 50 percent of all in-app purchase revenue,” says Andy Yang, CEO of the mobile monetization research firm PlayHaven.

I wonder what the full distribution looks like. How much revenue does the top one percent drive? Or the bottom 50 percent?

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