Nathaniel Ward

4 books that are worth your time

These are four books I finished recently that you should read too:

1. Rework

Jason Fried and David Heinemeier Hansson. Targeted at entrepreneurs, but offering clear lessons to anyone managing a project or team, Rework explains that the keys to success are 1) having the right team in place; 2) launching your product; and 3) constantly improving your product.

2. Girl on the Train

Paula Hawkins. This engaging thriller makes for a good escape from more serious fare.

3. Subliminal

Leonard Mlodinow. So much of what we do every day is governed not by conscious thought but by our unconscious: automatic processes we don’t even know exist. Subliminal is an important read for marketers who want to understand human behavior.

4. Children of Monsters

Jay Nordlinger. An absolutely fascinating look at the children of the 20th century’s worst dictators.

By Nathaniel Ward on