Nathaniel Ward

Why do you still ‘blast’ your donors?

Each of your donors is probably open to receiving a personal email from you making the case for a gift.

None of them wants to get an impersonal “e-blast.”

Even if you’re sending a single message to everyone on your email list at once, always remember there are unique people at the other end. You’re sending a message to each individual person, and your terminology should reflect that.

By Nathaniel Ward on