Online and Offline Fundraising Go Hand-in-Hand
Kevin Gentry of the Charles G. Koch Charitable Foundation was kind enough to include my take on the role of online fundraising in his “Fundraising Tip of the Week” e-mail:
Direct mail and new media are complementary and reinforce one another. Even with the best online fundraising campaign, you’d still be leaving money on the table without an offline component, just as with the best direct mail campaign you’d be forgoing funds without an online effort.